Once you start a website and you have done all the basic SEO tactics
that you can do that you are able to do solely on your very website,
it is important to turn your attention to the next big thing of SEO
and that is link building. As it is virtually impossible to have a
visible and traffic-rich site without a good link base, it is simply
crucial to start link building as soon as possible. While other SEO
tactics may not be as nerve and time-consuming as link building, they
also pale in comparison when it comes to efficiency.
First of all, original content IS very important, since without it you
won’t be able to interest other webmasters into exchanging links with
you and that is the only free and really efficient way to start
building your link base. While you should include some keywords in the
content, try not to be too spammy-looking as it will push the
webmasters away.
Once you have something to offer, try to find as many webmasters who
deal in content that is complementary to yours, but not in direct
competition. Next, you can approach them and offer your own links as
it is a better way than just rushing to them demanding they do
something for you. It is also important to try and find webmasters
with well-to-do websites as the links to their pages will bring more
traffic than just linking to tons of irrelevant sites.
Link building is also a continuous task and you must take care that
you constantly build up your link base and do not think that once you
have linked to a number of sites your job is done when it comes to
link building. It takes time but it is totally worth it.
Link Building in a couple of short lines
Posted on September 1, 2010 and filed under Link Building.
All about Search Engine Optimization that you need to know
Posted on August 29, 2010 and filed under Search Engine Optimization.
Search Engine Optimization is the most important thing if you are a
new fresh webmaster trying to make some money in the rough waters of
internet business. It is the most prominent way to increase traffic to
your website and it employs so much tactics and things that it is only
possible to give out a rough idea of what to do in a text this size.
The first thing you must take into consideration when you are starting
a new website is that you have enough original content that will be of
interest to people who are searching for a certain keyword or
keyphrase. Of course, you have to make sure that your content is not
to spammy, somewhere from 5 to 8% of your content can be keywords,
otherwise it is just ridiculous. The next thing is to make sure that
all your pages are well linked to the main page of your site. Not
doing this a thing that is the most often mistake webmasters make.
Don’t make it. Next, you should find other webmasters who are dealing
in the same area as you, but who are not your direct competition. With
them, you can exchange links as a good link base is the best and the
easiest way to make your site more visible. There are companies that
sell links to you and that make these link bases for you, but it is an
unnecessary expense that you don’t really need. It may take some time
and nerves, but it pays of more than well. It is also important to
avoid other shady companies who claim to be experts at doing SEO, but
if they sound too good to be true, they most probably are.
Site Promotion Mistakes That Are Commonly Made
Posted on July 16, 2010 and filed under Search Engine Optimization,Site Promotion.
As you may know search engines play an important role in site promotion and because of this there are quite a lot of rumors and old secrets that circulate about those search engines. May be the one that is very common is the so called “invisible text” technique. This is very simple to do, what you need is just to place some text to your site that has the same color as your site’s background and include some keywords there. It is called “invisible text” technique because search engines don’t pay attention to the background color but see the text, while those people who visit your site don’t realize that it is there.
This is a very old method but there are still some websites or pages that use it. Search engines are more effective and now and know how to deal with this kind of manipulation. So if you get caught while you are doing this you can have your rankings dropped as a result of this or even banned from this very engine that revealed your manipulation. So I would just suggest you avoiding “invisible text” technique.
Another trick of this kind that is used for site promotion is adding a very small text to your page that is stuffed with the repeated keywords that you want to target to your site or page. The goal here is the same as the above mentioned method: to hide the keywords from the visitors but allow the search engines to see them. This method is also a very old one and is very dangerous to use it now as it may cause design problems.
Another mistake that is made by webmasters for their site promotion is adding certain popular keywords to their META tags and main texts of the page that are getting searched quite a lot but has nothing to do with the content of their site. They hope that their sites will be seen by many people and they will have quite a lot of visitors. I think that this not a good method for site promotion as it brings those visitors to your site that are interested in something else but not in what your site can suggest them. So sooner or later they are going to leave your site. In this case I would suggest you placing such kind of keywords in your site that are relevant to the content of the site. And also try not to use those keywords quite often in your page as repeating them very often will cause you trouble.
And also one more thing that I would like to mention here is wasting your money on services that are submitting bad services. So I would suggest you first testing them and only pay them if you are satisfied with the results.
I hope I could help you avoiding mistakes that are commonly made for site promotion.
How to Choose the Right SEO
Posted on July 7, 2010 and filed under Search Engine Optimization.
The abbreviation for “search engine optimizer” or “search engine optimization” is SEO. If you decide to hire a SEO you have to keep in mind that it is a great risk as it can both save your time and improve your site and damage your reputation and site as well. So first of all to make the final decision you have to research both the advantages and disadvantages of hiring a SEO. Many SEOs, consultants and agencies provide a number of services for website owners such as content development, SEO training, keyword research, content or structure review of your site, online business development campaigns management, expertise in specific markets and geographies, such kind of website development technical advice as hosting, error pages, redirects, use of Java Script.
It would be better if you can become a consumer that is educated and is familiar with the work of search engines before searching for a SEO.
If you think of hiring a SEO it would be good if you hire it earlier, for example when you consider redesigning your site, or plan to launch a new one. In this case you can ensure that you will have a site that is search engine -friendly. But this is not a dogma, as a good SEO can also improve your existing site.
So if you want to hire a good SEO you have to ask him certain questions. First of all ask him to show examples of his previous works and tell you some of his success stories. Also ask if he has any experience in your industry, country or city. It would be good if your SEO has experience of developing international sites, so don’t forget to ask him about it by all means. Check his SEO techniques. Ask if he offers any kind of online marketing services or provides advice to complement his/her organic search business. Ask what results he expects to see and in what period; and also how he/she is going to measure the success. And the last but not the list, make sure that your SEO shares with you all the changes he makes to your site and that he provides all the information in details about his recommendations and the reasons for them.
You should also keep in mind that although SEOs provide their clients good services but there always would be SEOs that are unethical and give the industry a negative reflection because of their efforts of aggressive marketing and because of their attempts to manipulate the results of search engines in wrong ways. Such SEOs will cause a negative adjustment of the presence of your site in Google, for example, and may result even in the removal of it from their index. So while choosing a SEO you have to consider such factors as avoiding SEOs that usually make emphasis on link popularity schemes, “free-for-all” links, submitting your site to hundreds and thousands of search engines. Just remember that these are useless and will not make your ranking higher in the results of search engines. Wish you all the best in your search for the right SEO.
Ways to Earn Extra Money
Posted on June 29, 2010 and filed under Text Link Ads.
As you may know text link ad is something that will help you to make some money from your blog or website. So to buy text link ads means to earn some extra money. You can also develop a nice page rank to increase your chances of earning some money. There are quite a lot of ways to find both text link partners and text link brokers. If your site has high traffic then you can directly contact advertisers. One of the famous text link brokers is, of course, Text-link-ads which has a number of advertisers in different places and which are seeking for text link ads. If you have text links on different sites this will bring traffic to your site. Anyway, if you are someone who wants to buy text link ads, and increase his/her earnings I would advise you to buy text link ads that would help you to avoid any risk and add the value for money.
First of all I would suggest you buying links from a person whose tweets are so called syndicated or from somebody who is a tweet of yours. This will help you to avoid any risk again.
It would be good also if you could pay for a spot in portfolios of graphic or web designers.
You can also buy a spot in a link roundup. These can be blog posts, bloggers etc.
If you are somebody who runs a community site then you can do so that bloggers link back to your site with
their categories or post tags.
It would be also good if you could buy text links via classified ads that will allow you including a link.
Making a donation to a charity would be also a good idea.
Buy text link ads in such posts as ‘How Not To Do ABC’ is. These are very famous in the web design community.
You can also buy text link ads in the sidebar category ‘friends’, which is, of course, a little off topic or random.
Buy text link ads that will help you to establish your brand. In this case it would be great if you could build a brand before getting banned.
Also buying a spot in a trade-show, tweet up wrap-up post or cocktail meeting can be a good idea.
Try to integrate text link ads with your category section. It is proven that text link ads get higher clicks.
You can also use text link ads affiliate program. For example this can mean selling l the affiliate program of text link ads and earning money when somebody joins the program through your site. If you sign up for affiliate ads you can also add banners or image ads, keyword link ads or text link ads and increase your chances of earning money even more. Wish you good luck in all your endeavors.