Once you start a website and you have done all the basic SEO tactics
that you can do that you are able to do solely on your very website,
it is important to turn your attention to the next big thing of SEO
and that is link building. As it is virtually impossible to have a
visible and traffic-rich site without a good link base, it is simply
crucial to start link building as soon as possible. While other SEO
tactics may not be as nerve and time-consuming as link building, they
also pale in comparison when it comes to efficiency.
First of all, original content IS very important, since without it you
won’t be able to interest other webmasters into exchanging links with
you and that is the only free and really efficient way to start
building your link base. While you should include some keywords in the
content, try not to be too spammy-looking as it will push the
webmasters away.
Once you have something to offer, try to find as many webmasters who
deal in content that is complementary to yours, but not in direct
competition. Next, you can approach them and offer your own links as
it is a better way than just rushing to them demanding they do
something for you. It is also important to try and find webmasters
with well-to-do websites as the links to their pages will bring more
traffic than just linking to tons of irrelevant sites.
Link building is also a continuous task and you must take care that
you constantly build up your link base and do not think that once you
have linked to a number of sites your job is done when it comes to
link building. It takes time but it is totally worth it.